The formula for monetizing ideas is usually only found with large amounts of capital. I’ve met so many people in my life that say they love design or are product designers, but few of them were prepared to sacrifice what it actually takes to design a great product and get it to market. Love is about compromise; if you truly love something or someone, you will become the heaven and earth to protect it. You will be ostracised, you will be laughed at and you will find out who your true friends are. However, with patience and determination to serve something greater than yourself – with mother nature at your side, credit will go to the man actually in the arena.
Industrial Design is just one of those vocations – you’ve got to go off the beaten track to get good at it. If the brief isn’t being divided up between a large team of people – there is only 1 way to learn.
The trial and error involved in realising an idea is brutal, especially when you’re only working with what’s available.
After 5 years of studying and working in design, I started building a technology company with the lifeblood of one beautiful product launch. Having conducted a lot of research, learned different leadership styles in different jobs and investing heavily in myself – in February 2016, it was time to design my disruptive innovation.
My practice, revolves around conducting basic research; making the concept drawn on paper – real, as fast as possible. I don’t pride myself on how ‘many’ versions it takes to get to the final outcome, but on how ‘few’. Build a model, scale the model, test the model, film the model, watch and listen to how it performs. What works? What doesn’t? Then do the maths and repeat the experiment until you get what you’re looking for. I try to stay away from theoretical calculations as much as I can, as a binary approach can shut more doors than it opens.
The way I work is all about redefining perceptions, so I don’t see problems as problems at all, I see opportunities.
It took 1219 days of working and thinking to reach the point where I had 2 functional prototypes and a manufacturing legitimacy for the electric-less ball launcher (check out the blog for more info).
The intended purpose is focused on Cricket and Baseball – the goal being that the user can stand and hit at least 6 balls in sequence before having to reload. It is a training aid – designed to increase participation and performance through having fun. It answers to the frustrations of the solo kid, who wants to play and get better at batting, but whom is restricted by having no pitchers/bowlers or the means to afford a large electric machine.
The product is light weight, easy to assemble, transport, cheap to ship and with injection moulding tooling will cost less than 5 quid to make.
The proof of concept was first produced on a CNC Router. It has now been parametrically designed on 3D software, rapid prototyped on a 3D Printer and will feature in a no holes barred Kickstarter Campaign.
I am attempting to gain the pre-orders and funds necessary to get the design tooled for injection moulded manufacture.
It only takes one product to start a company.
Leeds Beckett University
Bachelor’s degree (2011-2014)
Industrial and Product Design
The study of 5 design pathways (Digital, Textiles, Play, Furniture, Product).
Trained as a professional practitioner in the design process and discovered my identity as a Product Designer.
Course Modules: Physical Modelling, Hand Rendering in perspective, Rapid Prototyping, The History of Design, 2D Vectorization, 3D Modelling, 3D Rendering, 3D Animation, Web Design.
Hand rendered ideation
Vector drawings converted to 3D extruded components
Vector drawing for machine programming
Parametric Modelling (Fusion 360)
CNC Router Fabrication
3D print Rapid Prototyping
CNC Laser Engraving
Artistic 3D models
Digital Artwork technical & visual
HTML5 + CSS Web Design for e-commerce
Google Merchant Ads