The science of splendour
It’s becoming increasingly documented by scientists (ref Sir Roger Penrose) that when we understand something, we are actually interacting with the subject using a part of the brain that’s not actually conscious.
In short, this means that the way we come to understand something, is not actually understood yet by widely accepted mathematical theories e.g. Quantum Mechanics or Einstein’s General relativity aka you couldn’t make a computer or algorithm understand it! Side note: If you check out the quantum mechanics link you will notice our logo in some of the Hydrogen Electrons or Sub-atomic particles
It’s transpiring, that the thing that makes you go “WOW” and then act on it, is not actually conscious at all, because you’re not just looking at the product, you’re visualizing where it fits in your future. If you buy it, was it the future that you imagined?